In the rapidly evolving landscape of enterprise sales, the most successful teams aren’t just selling—they’re orchestrating complex, data-driven relationships with their most valuable accounts. Yet despite the proliferation of sales tools, account executives at leading companies still spend countless hours manually gathering intelligence, tracking customer signals, and managing workflows across disconnected systems. That’s why we’re excited to announce our partnership with Rox, leading their seed round with participation from GV and General Catalyst and now joining this new Series A, to bring the power of AI agents to enterprise sales teams.

Rox is reimagining how modern enterprise sales teams work by introducing what some call an “Agentic CRM”—though that description only scratches the surface. Rather than replacing existing systems, Rox seamlessly integrates with platforms such as Salesforce, Zendesk and ERPs to transform company data into an intelligent agent swarm that autonomously monitors, engages and manages customer relationships. Each agent can be equipped with capabilities like finding recent news, analyzing sentiment and identifying engagement opportunities—all powered by sophisticated AI that understands the nuances of B2B relationships. This enables the Rox platform to quickly become a single source of truth for its customers.

What sets Rox apart is its laser focus on serious enterprise sellers doing account-based selling. This isn’t a tool for small sales teams—it’s purpose-built for organizations with sophisticated sales motions targeting their largest and most strategic accounts. The platform’s warehouse-native architecture ensures it can handle enterprise-scale data while maintaining the flexibility needed for complex sales workflows.

The founding team brings together a rare combination of GTM expertise, company-building skill and technical brilliance. Founder Ishan Mukherjee formerly built Pixie into a beloved observability platform before getting acquired into New Relic. At New Relic he applied the observability DNA to leading growth efforts including the self-serve business, PLG, global marketing and inside sales. Chris Ré and Avanika Narayan have pioneered industry-leading research in data preparation with advanced AI. Fun fact: Avanika was formerly an intern at Sequoia and we can personally testify that her brilliance is only matched by her work ethic. The dream team is completed with growth expert Diogo Ribeiro and infrastructure engineering dynamo Shriram Sridharan who have built and scaled GTM and AI systems at companies including AWS, Confluent and ThousandEyes (part of Cisco). This team’s deep understanding of both enterprise sales challenges and cutting-edge AI has enabled them to create something truly unique: a warehouse-native system of workflow built specifically for customer-facing representatives.

The results speak for themselves. In private beta, Rox has already helped 35+ revenue teams at leading B2B organizations including Ramp, MongoDB, Confluent, OpenAI and Redis transform their sales operations. Account executives using Rox are reclaiming more than eight hours per week while increasing customer activity by more than 35%. Several enterprise customers have seen their investment pay off twofold in sales-accepted pipeline, leading them to expand their deployments. Our team at Sequoia has seen the benefits firsthand—Rox is now integrated into our own internal CMS. And with the launch of their public beta, the platform is now available for all enterprise teams to start using for free. 

As AI continues to reshape how we work, we believe Rox represents the future of enterprise sales. Their team of 15 builders (and growing quickly—they’re hiring!) is rapidly expanding the platform’s capabilities while maintaining the high-touch support that sophisticated sales organizations demand. We at Sequoia are proud to partner with Ishan, Chris, Avanika, Diogo, Shriram and the entire team as they help the world’s best revenue teams sell more, smarter. The future of intelligent enterprise sales is here, and it’s being built at Rox.